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Seminar finder

Senior Management Program

A program about strategy, leadership and financial management for experienced executives.
4 + 4 + 4 days.


It's a three-part course for experienced corporate executives seeking to learn more about new strategic company-management techniques and to gain new impetus for tackling their own management tasks. 


Charismatic managers with years of experience, who want to optimize even further their impact as an executive at their place of business. 


Part 1: 

The first part of the program is a 4-day seminar about things of primary importance for the successful holistic management of a company – primary values, corporate policy, vision, strategy and structure, achieving excellence, performance management. All these subjects are taught with a focus on increasing internationalization, globalization and digitalization. 

Part 2: 

The second part of the program is a 4-day seminar about the fundamentals of leadership and management from the perspective of CEOs, executives and managers responsible for company performance. 

Part 3: 

The third part is a 4-day program module focusing on the most important facets of successfully managing financial success. 


The Senior Executive Program offers the latest concepts about results-oriented business management techniques. But this is not all. These new methods – and the scientific results and practical experiences about them that you learn about in the seminar – let you evaluate and refine your own ideas and concepts as well. 


  • Knowledge transfer by prominent, professional instructors/coaches
  • Learning through real-world case studies
  • Sharing experiences

  • Discussing your ideas and thoughts with our coach 


Creating processes for making corporate policy decisions

  • The most important factors in creating this process

  • Corporate policy as a management instrument

  • How to develop corporate policy 

General principles and business mission 

  • Creativity and vision – vital to successful business practices 
  • General principles as a guiding management instrument 

Corporate vision 

  • Business concepts about markets, customer needs, technologies, the general business environment and future competitive structures 
  • Always looking for new ways to deliver added value to the customer is necessary for sustaining the profitability and viability of a company 

The primary values of a business owner 

  • Should reflect generally-acknowledged ethical and moral principles 

  • Should support normative management techniques 

  • How values influence the direction of company development

Strategic objectives 

  • Setting objectives to achieve company profitability
  • Determining market positioning for today and tomorrow 

  • Positioning the company for success, defining core competencies 

  • Creating a corporate identity and mission statement 

Corporate strategy 

  • How to determine the best strategy for my company 

  • Looking for effective business models 

  • Innovation and lack of continuity as challenges 

  • How to master strategic changes 

Strategies for conducting business 

  • Future-oriented business strategies 

  • Prioritizing and focusing on your core business
How to deal with ever-increasing complexity 

Managing the corporate brand 

  • What does the company stand for? 

  • What makes it valuable and unique in the 
eyes of the customer? 

  • Expanding the brand means growth and 
new business 

  • Successful brand management: real-world 


  • The executive's role in company leadership – alternatives and recommendations 
  • Motivation concepts

  • The dynamics of entrepreneurship 

Management Principles 

  • Management principles for leading from above 
  • The balance between centralized management and decentralized self-management 
  • The right mixture of trust and control

  • To understand yourself as being a leader 

Increasing the value of your company 

  • The importance company value

  • Sustainable value enhancement as foundation of survival

  • Assessment approaches, real-world examples

  • Managing value drivers 


  • How to safeguard sufficient liquidity

  • Financing growth and advances in innovation

  • Systematic preparation for rating models of banks

  • How to include the logic of the financial markets in your deliberations 

How to realize an increase in the value of your company

  • Mid or long-term principles for the purchase/sale of a company or parts of a company

  • Requirements for adequate realization of company value

  • Special topics: IPOs, management buyouts, 

Controlling as a management task 

  • Financial controlling

  • What information do executives really need for financial development?

  • How to evaluate financial data and use this to ensure objective achievement 
  • private equity 


2. Session 2018

Number: N2128

Part 1: August 27 - 30, 2018
Lucerne, Switzerland

Part 2: September 10 - 13, 2018
London, UK

Part 3: November 19 - 22, 2018
Davos, Switzerland

CHF 11'900.- excl. VAT Invoice on request in EUR, at current exchange rate

3. Session 2018

Number: N2138

Part 1: August 27 - 30, 2018
Lucerne, Switzerland

Part 2: October 22 - 25, 2018
Brunnen, Switzerland

Part 3: November 19 - 22, 2018
Davos, Switzerland

CHF 11'900.- excl. VAT Invoice on request in EUR, at current exchange rate

Additional Services

Call us for a telephone consultation: +41 (0) 44 913 15 80

Seminar + Individual Coaching

Seminar + Individual Coaching

Book an individual coaching session in addition to a seminar.

My Sparring Partner

My Sparring Partner

Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company.

Learn & Perform

Learn & Perform

First you attend an open seminar. After completion, a St. Gallen management consultant visits you at your company to support implementing what your learned.

A Second Opinion

A Second Opinion

You need to make an important decision that will determine the course your company will take. To make sure you get it right, you need a second opinion.

Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support.

The Mental Option

Management top-performance requires mental preparation. Our "Human Tuning" service is an additional day of mental training for executives.

Company Teams

Two or more participants from a single company take part in the same seminar – and implement what they learned immediately upon return.

Bosses Promoting High-Potentials

When you promote men and women of your staff, it will help if you approve their participation in our junior program first. In a briefing, you tell us what exactly your employee needs to develop. We meet with the participant and give you feedback about this. We then give you a promotion proposal and the St. Gallen talent-promotion tool for implementing your own talent management.

Small-Group Seminar

Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you.



After learning the latest management insights at your seminar, you want to use them. You have ideas, maybe even a concept. Or you want to practice what you learned and your conduct as an executive.

Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration.

Compressed Learning

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company.

Certification of your Advanced Training

Certification of your Advanced Training

You can book an additional 4-day workshop for certifying your advance training.

Career Support

Career Support

You are pursuing a specific management position. We'll help you in your career.

St. Gallen Tools

St. Gallen Tools

We develop management and leadership instruments that are tailor-made for use at your company.

St. Gallen Inhouse

St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to:


Contact us

+41 (0) 44 913 15 80

Write an email