Creating Profitable New Business

How to turn a business idea into profitable business. 3 + 4 day’s course.

CONCEPT

The goal of effective leadership is to focus the power of an organization on common objectives. Resources and talent should be employed in such a way so that everyone involved is committed and motivated to achieve above-average results. A desire to perform well, to be productive and produce high quality – along with enjoyment in shared success – should be anchored throughout the entire company.

CONCEPT

To turn a business idea into profitable business, you need investments. However, investing in new business is not without its risks:

  • The resources needed are usually underestimated
  • The timeline is underestimated – time needed for success to set-in is usually far longer than planned
  • The risk of failure is assessed too low

With these problems and intangibles, you have to
ask yourself “Should my company really invest in innovation?” As manager, you know there are hardly alternatives to this. A company that rests upon “old” business will be copied and lose its uniqueness. With interchangeability, then, profit margins begin to drop. Only by creating new business, with new and unique customer benefits, can you avoid a gradual erosion of profitability. Investing in new business, therefore, is a must. The question is “How to go about it?”

HOW THE SEMINAR IS ORGANIZED

In part 1, you will create and develop new business ideas. In part 2, we will show you how to manage the profitability and return of a business and which programs are necessary to ensure or achieve healthy earning performance, despite high investment in something new.

WHO SHOULD PARTICIPATE

  • Decision-makers in business development, innovation, start-ups and new business models
  • Specialists and managers who want to actively support the success of new business
  • Executives who apply for financial resources or decide about proposals made for new business

SEMINAR CONTENT

Developing Ideas for New Business

  • The visionary approach
  • The technology approach
  • The core-competency approach
  • The opportunity approach. What opportunities do 
we need to better capitalize on?

Financial Objectives and Guidelines

  • Expected return on equity
  • Sales potential and achievable turbo-growth
  • When must new business make a profit? And the 
pay-back period?

What is Achievable in Developing New Business?

  • Anything new is difficult, expensive and takes longer than you think
  • What makes launching new business difficult?

New Customer Benefits

  • New business must deliver much more customer benefits than existing business can

Market and Competitor Analyses

  • Invest where the market is attractive long-term and the competition will be inferior

Changes in Sales & Distribution

  • New business models change sales and distribution – with new decision-makers, new decision processes and new points-of-sale

Working out the Details of a Business Idea

  • The business strategy
  • The marketing strategy
  • The financial concept
  • The communication of the future
  • New sales channels
  • New ways to develop the market

How to be Successful in the Marketplace

  • Managing market success along the value-added chain
  • Optimization of success by managing customer life- time value
  • Profitability and return
  • Investment in innovation through simultaneous activity
  • Ensuring profit management
  • Programs for ensuring profitability despite investing in the future
English
Part 1: 18.3.2019 - 20.3.2019, Frankfurt, Germany
Part 2: 2.4.2019 - 5.4.2019, Hamburg, Switzerland
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 18.3.2019 - 20.3.2019, Frankfurt, Germany
Part 2: 20.5.2019 - 23.5.2019, Brunnen (near Lucerne)
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.9.2019 - 25.9.2019, Frankfurt, Germany
Part 2: 21.10.2019 - 24.10.2019, Flims Waldhaus, Switzerland
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.9.2019 - 25.9.2019, Frankfurt, Germany
Part 2: 11.11.2019 - 14.11.2019, London,
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.9.2019 - 25.9.2019, Frankfurt, Germany
Part 2: 18.11.2019 - 21.11.2019, Berlin, Deutschland
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
Register
English
Part 1: 18.3.2019 - 20.3.2019, Frankfurt, Germany
Part 2: 2.4.2019 - 5.4.2019, Hamburg, Switzerland
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 18.3.2019 - 20.3.2019, Frankfurt, Germany
Part 2: 20.5.2019 - 23.5.2019, Brunnen (near Lucerne)
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.9.2019 - 25.9.2019, Frankfurt, Germany
Part 2: 21.10.2019 - 24.10.2019, Flims Waldhaus, Switzerland
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.9.2019 - 25.9.2019, Frankfurt, Germany
Part 2: 11.11.2019 - 14.11.2019, London,
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.9.2019 - 25.9.2019, Frankfurt, Germany
Part 2: 18.11.2019 - 21.11.2019, Berlin, Deutschland
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
Additional Services
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My Sparring Partner

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Learn & Perform

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A Second Opinion

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Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support. [more...]

The Mental Option

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Company Teams

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Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you. [more...]

Transfer

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Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration. [more...]

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company. [more...]

Certification of your Advanced Training

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Career Support

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St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to: info@mab-edu.com. [more...]