Privacy Policy

Welcome to the websites, to MAB Swiss Executive School. We are an institution of the IMCE Group AG (below referred to as “IMCE”). Protecting the privacy of your personal data is very important to us. This Privacy Statement is our way of informing you of your rights to data privacy, and how we handle your personal data.

1. About us

MAB Swiss Executive School is part of the IMCE Group AG, which is headquartered at 8700 Küsnacht, Zurich, Switzerland. We have been a leading management-education and advanced training institution, as well as a provider of management consulting, since 1985. IMCE runs diverse websites, all of which fall under this Privacy Statement.

You can reach us using the following email:

At IMCE, there is a team responsible for protecting your personal data. For questions about processing this data, about your rights or about this Privacy Statement, please contact our Data Privacy Officer, Michael Rabbat, who will be more than happy to provide support. You can reach him at

2. Collection and processing data when visiting our websites

What kinds of data are we collecting when someone visits our websites, and how do we collect it? What is the legal basis for this, and for what purposes is this data processed? What rights do you have when it comes to controlling the collection and processing of your data, as you see fit, and having it deleted?

Log Files – collected data

What data is collected?

When you visit our websites, your browser automatically submits the following data:

  • Your IP address
  • The website you came from before visiting us
  • Websites that you open from our websites
  • The pages you click on, at our website
  • The time you opened that page
  • The name of your internet provider
  • Your browser type and its version
  • The operating system of your end device
  • The date and duration of your visit

Purposes of processing data

For your computer to access our website, and to be able to deliver the functions of our website, we need to temporarily store the above-mentioned data. Thanks to this, we also receive static information about how visitors are using our websites. Here we collect data, so we can protect our information technology (IT) systems and can trace unauthorized access or improper use of them.

The European Union General Data Protection Regulation (GDPR) as legal basis

This data is temporarily stored by us, based on legitimate interests according to Article 6 Paragraph 1f of the EU GDPR (below referred to as “GDPR”).  These “legitimate interests” consist of achieving the purposes mentioned above.

Duration and control options for data storag

Once the collected data is no longer needed for achieving the purposes stated, it will be deleted. Log files will be deleted after 90 days, at the very latest.

3. Cookies and targeting technology

What data is collected?

Cookies are small text files that are stored on your end device. Cookies are placed here when you visit one of our websites. Normally, these contain a string of characters called the “cookie ID.” With this cookie ID, we can identify your browser when you open our websites again.

We also use tags, which are small code elements. They allow us to measure the behavior of our users in order to determine how successful our advertising activities have been.

For collecting different kinds of data and their anonymized processing, different cookies and tags are employed. We place our own cookies and the cookies of other companies (third party cookies).

Purposes of processing this data

The cookies that we place are used for the purpose of data processing as follows:

Technically-necessary cookies – these are needed so we can offer the technical functions of the website.

Functionality cookies – these serve to make the usability of our websites user-friendly and to ensure certain functions, like storage of your registration data.

Analytic cookies and tags – these allow us to make assessments for improving the quality of our websites and to make our content conform to customer needs.

Web cookies and retargeting technologies – thanks to these, we can offer you exactly those things you need, and the knowledge building blocks that match your needs-profile according to your search behavior. This also includes changing our websites to conform to your needs, and that we address you at different websites with personalized ads that correspond to your assumed needs.

The GDPR as legal basis

e place technically-necessary cookies and functionality cookies on the basis of legitimate interests (Article 6, Paragraph 1f GDPR), whereby our “legitimate interests” here are based on the functionality of our websites and their optimal usability.

We employ analytic cookies and advertising cookies, as well as tags and retargeting technologies, based on legitimate interests (Article 6, Paragraph 1f GDPR, Recital 47). Our “legitimate interests” are concerned with aligning our websites to optimally meet the needs and interests of our customers.

Duration and control options for data storage

Some of the cookies we employ are called session cookies. These are automatically deleted after a user closes his browser. We also use persistent cookies. These remain on your end device permanently, so that we are able to recognize your browser again.

If you want, you can delete cookies in your browser, deactivate cookie storage altogether, or allow certain cookies on a selective basis. However, this could limit the functionality of our websites.

4. Cookies and tracking technologies from Google

Collecting data using Google Analytics

Google Analytics is an advertising analysis service from Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (referred to as “Google” below). We use this at our websites. Google Analytics places cookies onto your end device. These allow us to analyze your use of our websites. For this purpose, Google gathers data that allows us to clearly identify your browser. It also gives information about when and how often you have accessed our websites, how long your dwell time was, what you clicked on, and what actions you undertook at our websites. For more about this go to

When we use Google Analytics, we do so using the “get._anonymizeIP();” code. This allows Google to shorten your IP address within the EU and the European Economic Area (EEA), which then allows us to make an anonymous assessment of data. However, it can happen that a complete IP address is transmitted to a server from Google in the USA, and then shortened, mixed with other data from Google and stored in the USA. In order to maintain data privacy standards, Google is subject to a certification under the EU-US Privacy Shield. Under this agreement, Google only transmits data to third parties, if consent was given, or if it is necessary due to legal obligations, or if said third parties process this data under contract by Google.

Google Remarketing and Double Click

We also use Google Remarketing and Google Double Click. The cookies used here allow us to assess how, and in what way, you use our websites. These cookies allow recognition of your browser when you again access sites that belong to the Google advertising network. As part of the Google Analytics Tracking Code, Google recognizes which websites you have visited and what advertisements you clicked on, and makes an analysis of this available to us.

Google AdWords Conversion Tracking

We employ Google AdWords Conversion Tracking. Here cookies are used that allow us to see what happens after you have interacted with an advertisement.

Google Tag Manager

Google Tag Manager helps up place and administer tags.

Google reCAPTCHA – we employ the Google reCAPTCHA service for various forms that we use at our websites in order to limit access by bots and robots. Here Google gathers data to determine whether a human or a machine is accessing our websites. This includes their IP address, the language setting of their browser, the user-agent of the browser and installed browser plug-ins.

Purpose of processing this data

Google Analytics – Google uses, on our behalf, the data it collects with Google Analytics to analyze how our websites are being used, to make reports available to us about the activities of our users at our websites, and other services as well.

Google Remarketing and Double Click – we use these technologies to recognize your interest in our program by identifying what websites with similar content you accessed previously. Created from this are promotional offers from us for you, at different websites.

Google AdWords Conversion Tracking – this technology we use to improve what we offer you according to your needs.

Google Tag Manager – with this service we create tags at our websites for creating, using and administering their findings.

Google reCAPTCHA – with this service, we protect our technical systems from being flooded by robot indexing.

YouTube – we have YouTube videos about our program that are integrated into our websites.

GDPR as legal basis

We use the Google products described above based on legitimate interests (Article 6, Paragraph 1f GDPR). Our “legitimate interests” here are to recognize your needs in an optimal way and to be able to make you an offer that is appropriate to those needs.

We use Google reCAPTCHA based on legitimate interests (Article 6, Paragraph 1f GDPR). Our “legitimate interests” here are for the purpose of protecting our technical systems against robot attacks, and to avoid being flooded by spam mail.

 Duration and control options for data storage

The data stored using Google programs is stored, then deleted at regular intervals. You can stop this by deactivating cookies on your browser.

If you go to the link and download the add-on available there and install it, you can block the collection and processing of data by Google.

Google Dynamic Remarketing and Double Click, along with Google AdWords Conversion Tracking –  you can prevent the storage of cookies, and the processing of the data thereof, if you deactivate personalized advertisements via your advertising preferences at this link: You can deactivate any third party use of your cookies at the deactivation website of the network advertising initiative here

DoubleClick cookies can be deactivate by installing a browser plug-in you find here But this can limit the functionality of our websites. For further information about this, please refer to the Google Privacy Statement at the link

5. Microsoft

 What data is collected?

Bing Universal Event Tracking – Bing Universal Event Tracking (UET) is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Below called “Microsoft”). We use this service to identify users who land at our websites via advertising at Bing Ads. It places a cookie onto your computer. A UET tag (code) integrated into our website allows us to store anonymized data about the use of our websites. This shows us which actions you took at our websites after clicking on an advertisement at Bing Ads. In addition to this, Microsoft can track your user behavior via so-called cross-device tracking, meaning on your different end devices. The information garnered from this is sent to a Microsoft server in the USA. Microsoft is certified according to the EU-US Privacy Shield.

Bing Webmaster Tools – Bing Webmaster Tools from Microsoft stores cookies and so-called beacons on your computer. With the help of these invisible graphics, we can register if a website was opened or not.

Purpose of processing this data

Bing Universal Event Tracking (UET) – thanks to UET, we can follow your activities at our websites, if you come to our website via an advertisement at Bing Ads. This allows us to continuously adapt our program to the needs of the user and, thanks to cross-device tracking, place personalized ads as well.

Bing Webmaster Tools – with these tools, Microsoft makes its Bing service available and allows search-result optimization.

 Legal basis

We use Bing Tracking Tools, if you have given your consent for us to do so. We ask your consent whenever you access one of the websites that uses Bing Tracking Tool. We ask your consent in cookie banner at the lower edge of the website just opened.

 Duration and control options for data storage

Microsoft stores this data for a maximum of 180 days. You can prevent having your data collected and processed by blocking cookies by going to However, this can adversely affect the functionality of our websites.

Further information about the analytic services from Bing Ads can be found here For detailed information about the data privacy policy of Microsoft and Bing please see the Privacy Statement of Microsoft at

6. Social plug-ins

What data is collected?

We use the following plug-ins of social media networks:

  • Facebook, from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (referred to as “Facebook” below)
  • Twitter, from Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA (referred to as “Twitter” below)

If you open a website that has these kinds of plug-ins, your browser sets up a direct connection to the servers of the social network in question. Through this connection, the social network receives information about what websites you have visited, even if you do not have a user profile at these sites or are not logged in at the moment. If you are logged in at a website, Facebook can match the visit to your Facebook account. When you interact with the plug-in, the corresponding information is sent to the social network and stored there. Your IP address is stored in shortened form. The collected data is sent from your browser directly to a server of the social network in the USA and stored there.

 Purpose of processing this data

Social plug-ins allow you to share content of the websites you visit in social networks.

 Legal basis

We only use social plug-ins, if you have given your consent for us to do so. When you access our websites, we ask your consent using a cookie banner at the lower edge of the webpage.

 Storage duration and control options

You can prevent the collection and processing of data by social networks using the appropriate setting in your browser. If you don’t want social networks to match data collected at our websites to your user profile, you have to log off before visiting our website. More information about this can be found in Facebook’s privacy notices here, and Twitter at

7. Collecting data during contact, inquiries, ordering, opening an account

What data do we collect when you carry out one or several of the following actions at our websites, and how do we handle this data?

A: When you contact us
B: When you purchase a product online, place an order
C: If you open an account

 What data is collected?

We collect data that you communicate to us, and that is transmitted from your browser to our server, when you use our contact form, when you inquire about a project or contact us via email. This includes your contact data, personal information like first and last name, your email address, your reasons and motives for contacting us.

 Purpose for processing this data

Our own customer administration team, or at the very most an externally-contracted service provider, collect this information in order to be able to process your inquires in an optimal manner.

 The GDPR as legal basis

The collection of this data is carried out in accordance with the drafting of offers, quotes, preliminary offers and information as elucidated in Article 6, Paragraph 1f of the GDPR.

 Storage duration

The timeframe that we store your data is adapted to its intended purpose, a possible guarantee or to comply with legally-stipulated retention periods.

 8. Data collection with newsletters, games, self-tests, seminar registration

 What data is collected?

If you order a newsletter, or play a game or conduct a self-test at our websites, we collect data you send to us during these activities. This includes your name and your email address.

Depending on the programming of our games and self-tests, they can use tracking technologies that serve to collect data about opening of emails, and to recognize what links you clicked on.

 Purposes of processing this data

We process this data so that we can send you the newsletter, or to give you access to an online game or to allow you to open an online self-test.

During this process, we also use data that shows us what topics are of special interest to you. With the aid of this information, we then send you emails, improve the quality of our services, and combine these at times with insights from tracking or profiling.

 Legal basis

Once you have registered for one of our newsletters, for one of our games or one of our online self-tests, then we process your data. With your consent, we inform you per email of those topics that are of special interest to you. Here we work according to the “double opt-in” principle. This means, when you order a newsletter, game or a self-test at our websites, you will then receive email confirmation and a registration link in the email. Only after you have clicked on this link, are you and your data saved on our newsletter list.

After registering for a newsletter topic, a game or a self-test, we then process your data – only with your consent – so that we can inform you via email of selected topics and address you with advertising content. We work here according to the “double opt-in” principle. This means, when you order a newspaper topic at our website, we then send you a confirmation email with the registration link. Only after you have clicked on the link, are you on our newsletter list.

If we receive your email address with the sale of a product (for instance, registration for one of our seminars), we then use this data based on legitimate interests (Article 6f GDPR) to send you information about similar services and products. Our “legitimate interests” here are to address you directly in promoting our products.

 Duration of data storage

We store your data for as long as we need it for a specific purpose.

9. Your rights – and how you can exercise them

A. Revoking your consent

You can revoke the consent you gave us concerning the processing of your personal data. Revoking this applies to the future, but has no effect on the data processed already, including the data processed without your consent, that was undertaken up to the point that we process revoking your consent, as long as the law allows this.

B. Additional rights of the data subject

According to Articles 15 to 21 and Article 77 of the GDPR, data subjects have the following rights, if the statutory requirements exist thereof:


You have the right to receive information from us at any time, about your personal data, and in what ways we are processing it. You can demand a copy of the personal data that we store about you, in accordance with Article 15 of the GDPR.


If we store incorrect personal data about you, you can demand we correct and/or complete this personal data according to Article 15 of the GDPR.


Some of your personal data is exempted from deletion, because we require it for our normal business activities – in conjunction with your seminar registration, for using our services over a specific period of time to implement and process contracts, in conjunction with legal claims, and for statuary or contractual storage obligations in accordance with Article 17 of the GDPR.

 Limiting the processing of your data

In accordance with Article 18 of the GDPR, you can under certain circumstances, demand a very limited processing of your personal data. For example, if said processing is unlawful, if you have submitted an objection against processing, or if the data in your opinion is inaccurate.

 Revoking consent to processing your data

You have the right to revoke your consent to the processing of your personal data for the purpose of direct advertising at any time. If special reasons exist, you can revoke your consent to processing any form of data that occurs, based on a legitimate interest. See Article 21 of the GDPR.

 Data portability

In accordance with Article 20 of the GDPR, you have the right to receive the data made available to us – which we process based on your consent or to fulfill our contractual and service obligations – in a typical machine-readable, technically-possible standard format, and to demand direct submission of this data to a third party.

10. Accessibility, Contact

You can exercise your rights to data privacy by contacting:

MAB Swiss Executive School
Mr. Werner Stettler
Kirchstrasse 3
CH-8700 Küsnacht / Zürich
Telefon: +41 44 913 15 80

If you want to revoke your consent to data processing using cookies and tracking technologies, you can do so at any time using the settings of your browser, or by revoking the opt-out options.

If you want to revoke your consent to receive a newsletter, you can do so at any time by clicking on the appropriate link in each newsletter

11. Right of appeal to supervisory authorities

You have the right to submit a complaint to the responsible data privacy authorities at any time.

Please note that we are a Swiss organization and subject to Swiss law. As a business working in the EU, however, we comply with the GDPR.

Version as of 1 October 2018


Telephone: +41 44 913 15 80
MAB Swiss Executive School
Kirchstrasse 3
CH-8700 Küsnacht / Zürich

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