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Seminar finder

Intensive Program in Management & Marketing

This program teaches you how to establish a successful market position and defend it against attacks by competitors. For executives and specialists who work with customers and in areas close to the marketplace. 4 + 4 days.


A company owes its success primarily to its market position. This has to be established and protected. What do you need to achieve and sustain above-average, long-term success with a strong market position? This seminar answers this.


Executives and specialists from areas of the business that make a major contribution to success in the marketplace – from development, product management, marketing, research, positions close to the customer and sales, those who deal with the market, market success, country management and brand management.


Anyone who does important work at their company in the search for new business. Also people who hold a position, or will soon hold a position, which establishes and expands their company's market position.


Market-Potential Analysis

  • Tracking down real potential
  • Market, market participants, customer demands, customer benefits

Development of New Business

  • Business development – what will delight the customer in the future?
  • Innovation – how to offer added value

Developing a Business Model

  • How to develop a convincing business model
  • Business profiling – precise portrayal of future business

Organizational Structure

  • Structure your organization according to innovation, customer proximity and market effectiveness
  • What's required of Marketing when creating the optimal organizational structure?

Marketing Strategy

  • Target groups and customer segmentation
  • Positioning
  • Branding – building the brand
  • Brand management

Strategies for Service/Product Portfolio

  • Strategies for product and product lines 

  • Services offered 

  • Solutions – from product to customer-specific solutions

Price Strategies

  • Pricing based on market and customer benefits
  • Pricing flexibility thanks to competitive advantage
  • Premium and luxury pricing versus aggressive pricing
  • Innovative price strategies 

Communications Concepts

  • Developing your main message
  • Choosing the best communication channels
  • Social media and future forms of communication

Market Cultivation and Distribution

  • Innovation even in distribution channels
  • Developing the most effective sales processes
  • Getting a competitive edge thanks to sales management

Market Position in its Competitive Environment

  • Profitable market position
  • Establishing a market position, protecting and expanding it
  • Competitive strategies


3. Session 2018

Number: N8038

Part 1: August 20 - 23, 2018
Hamburg, Germany

Part 2: November 12 - 15, 2018
Berlin, Germany

CHF 6'900.- excl. VAT Invoice on request in EUR, at current exchange rate

Additional Services

Call us for a telephone consultation: +41 (0) 44 913 15 80

Seminar + Individual Coaching

Seminar + Individual Coaching

Book an individual coaching session in addition to a seminar.

My Sparring Partner

My Sparring Partner

Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company.

Learn & Perform

Learn & Perform

First you attend an open seminar. After completion, a St. Gallen management consultant visits you at your company to support implementing what your learned.

A Second Opinion

A Second Opinion

You need to make an important decision that will determine the course your company will take. To make sure you get it right, you need a second opinion.

Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support.

The Mental Option

Management top-performance requires mental preparation. Our "Human Tuning" service is an additional day of mental training for executives.

Company Teams

Two or more participants from a single company take part in the same seminar – and implement what they learned immediately upon return.

Bosses Promoting High-Potentials

When you promote men and women of your staff, it will help if you approve their participation in our junior program first. In a briefing, you tell us what exactly your employee needs to develop. We meet with the participant and give you feedback about this. We then give you a promotion proposal and the St. Gallen talent-promotion tool for implementing your own talent management.

Small-Group Seminar

Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you.



After learning the latest management insights at your seminar, you want to use them. You have ideas, maybe even a concept. Or you want to practice what you learned and your conduct as an executive.

Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration.

Compressed Learning

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company.

Certification of your Advanced Training

Certification of your Advanced Training

You can book an additional 4-day workshop for certifying your advance training.

Career Support

Career Support

You are pursuing a specific management position. We'll help you in your career.

St. Gallen Tools

St. Gallen Tools

We develop management and leadership instruments that are tailor-made for use at your company.

St. Gallen Inhouse

St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to:


Contact us

+41 (0) 44 913 15 80

Write an email