International Strategy Program

A deep­dive into the best knowledge about strategic management. 4 + 3 days.


With this 2-­part program, we will turn you into a stra­tegy expert. You will profit from insights from strategy consulting of over 200 DAX, Fortune 500 and many im­ portant mid­-sized companies, and from our 30 years of experience in the effects of correct and incorrect strategies.


After attending our strategy program, you will be able to:

  • develop a cleanly-structured strategy project for your company and to lead it as internal project manager
  • develop best strategies for your existing business, but also for new business models and fields of innovation
  • turn corporate policy guidelines into strategies for your own area of responsibility
  • critically examine strategies presented to you by colleagues, employees or external consultants with the appropriate depth of understanding, and to determine if these are feasible
  • skillfully apply the instruments of change management in order to successfully manage strategy implementation


Participants should be management staff and specia­lists who want a deep­dive into the best knowledge about strategic management. Knowledge about strate­gic management is part of the skill set of every mana­ger who already holds a leading position or wants to assume one.


Strategy and General Management

  • The overall perspective – the strategy system
  • Philosophy and principles
  • A strategy timeline
  • Successfully leading a company today and in the fu­ture
  • Leading employees to success
  • Managing your own area ethically and with an entre­preneurial spirit

The Phase Model of Strategic Development

  • How to optimally approach planning a revision of corporate strategy or partial strategy
  • Practical examples

Optimizing your core Business

  • What distinguishes your core business?
  • What does your company live from?
  • How to defend, expand further and change?

Normative Management

  • Success has several dimensions
  • Mission and vision
  • A canon of values and a Code of Conduct
  • Priority guidelines and setting objectives

The Business of the Future

  • Understanding your customers and their needs
  • Creating new markets with new technologies
  • Bringing innovation projects to market maturity
  • Launching new business in the marketplace
  • Getting new business to blossom and grow

Innovation as Core Competency

  • Having the will to be an innovation leader
  • Having the power to invest in innovation
  • Having the courage to endure initial losses
  • Having the creativity to offer valuable new customer benefits
  • The art of using the best researchers and developers
  • Having a corporate culture in which something new can develop
  • Having the flexibility to learn from mistakes and to grow from them

Business Development

  • Searching for new kinds of business models
  • Changing the principles and rules of your segment
  • Achieving a leap in profitability and value through business development
  • How to find your “blue ocean”

Structuring Business Areas and Business Units

  • Business areas – how to structure them?
  • The enormous consequences for the development of your company
  • Simulation – where will we go, if we change our areas of business?

Corporate Strategy and the Overall Portfolio

  • Designing the company of tomorrow
  • The role of the individual company in the future
  • Prioritizing, and internal competition for resources

Optimizing your Core Business

  • What distinguishes your core business?
  • What does your company live from?
  • What needs to be defended, further expanded and changed?

Strategies for Non­-Core Business

  • Strategic options
  • Assessment, choice, realization

Strategies for Market Success

  • Market exploitation – offering more customer bene­fits
  • Developing markets through innovation
  • Creating new markets through business develop­ment
  • Changing the segment
  • Quantum leaps in technology
  • Changing the competitive constellation
  • Being innovative in processes and methods

The best Business Strategies

  • The desired market positioning for the future
  • Being precise – what do we want to achieve and how do we proceed?
  • Being brief – a good business strategy fits onto a sin­gle page

Operational Strategies

  • Operative areas and Service Centers also need a pre­cise strategy
  • Strategies for operational departments, Service Cen­ters and staff

Being more Profitable than the Competition

  • Knowing your own profitability structures
  • Actively managing drivers of result­-achievement
  • Increasing the value of a company

Performance­-Oriented Structures

  • Establishing clear responsibilities for desired result-­achievement
  • Autonomy of action and self-­organization
  • Several small bosses and levels of centralized ma­nagement

Developing excellent Processes

  • Lean, fast, close to the customer, flexible
  • Operational excellence as an objective
  • IT and communication as drivers of the business

The right Management Staff

  • Filling management positions with the right people
  • Using instruments of Human Resource management

The Best kind of Leadership

  • Using and fostering your own motivation
  • Being proud of your own and team performance
  • Leading, even when it’s inconvenient
  • Leadership excellence

Strategic Controlling

  • What is controlled?
  • Is controlling being done correctly?
  • Risk management

Implementation of Strategies

  • Concepts must be implemented by people
  • The majority of people are resistant to change
  • Inspiring people to implement a strategy – how does this function?
  • Effective change management
  • Change management in practice
Part 1: 26.08.2019 - 29.08.2019, Luzern, Switzerland
Part 2: 23.09.2019 - 25.09.2019, Frankfurt, Germany
CHF 7'900.- / EUR 7'200.- excl. VAT
Invoice on request in EUR, at current exchange rate
Part 1: 26.08.2019 - 29.08.2019, Luzern, Switzerland
Part 2: 23.09.2019 - 25.09.2019, Frankfurt, Germany
CHF 7'900.- / EUR 7'200.- excl. VAT
Invoice on request in EUR, at current exchange rate
Additional Services
Seminar + Individual Coaching

Book an individual coaching session in addition to a seminar. [more...]

My Sparring Partner

Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company. [more...]

Learn & Perform

First you attend an open seminar. After completion, a St. Gallen management consultant visits you at your company to support implementing what your learned. [more...]

A Second Opinion

You need to make an important decision that will determine the course your company will take. To make sure you get it right, you need a second opinion. [more...]

Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support. [more...]

The Mental Option

Management top-performance requires mental preparation. Our "Human Tuning" service is an additional day of mental training for executives. [more...]

Company Teams

Two or more participants from a single company take part in the same seminar – and implement what they learned immediately upon return. [more...]

Bosses Promoting High-Potentials

When you promote men and women of your staff, it will help if you approve their participation in our junior program first. In a briefing, you tell us what exactly your employee needs to develop. We meet with the participant and give you feedback about this. We then give you a promotion proposal and the St. Gallen talent-promotion tool for implementing your own talent management. [more...]

Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you. [more...]


After learning the latest management insights at your seminar, you want to use them. You have ideas, maybe even a concept. Or you want to practice what you learned and your conduct as an executive. [more...]

Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration. [more...]

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company. [more...]

Certification of your Advanced Training

You can book an additional 4-day workshop for certifying your advance training. [more...]

Career Support

You are pursuing a specific management position. We'll help you in your career. [more...]

St. Gallen Tools

We develop management and leadership instruments that are tailor-made for use at your company. [more...]

St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to: [more...]