General Management for Executives

Gives you current knowledge, the latest insights and ideas about sustainable, motivation and success-oriented general management methods. 5 days.


Managing a company or business unit comes with big responsibility. The skills you need to do this, however, must be learned. This seminar is an interesting four days that will help take your management skills to the next level by doing a deep-dive into subjects vital to good corporate management – like holistic corporate management, strategy, strategic marketing, effectiveness and communication.


Executives and top managers and people intended for these positions.

  • CEOs, members of the management board, 
board of directors
  • Managing directors, directors
  • Department heads, business-unit managers
  • Heads of key areas of a business
  • Managers in a department


Understanding Corporate Management

  • Variety and complexity as a reality of executive management
  • The St. Gallen Management Model as instrument of holistic management
  • Good management – implementing little that is really consistently productive

Recognizing Changes and taking Advantage of Opportunities

  • Taking trend reversals and discontinuity seriously at an early stage
  • Integrating changes into potential new business models

Effective Corporate Management

  • Mission, vision, company policy
  • Core business – how to manage cash cows and new business activities
  • How to deal with losses – turnaround or cutbacks?
  • Innovation and business development – business of the future
  • Core competencies – where can we be better than the competition?
  • Excellence in day-to-day operations – processes, culture and key players who are motivated

Strategic Management

  • Establishing a market position with competitive advantages
  • Using market and industry dynamics to your advantage
  • Developing future-oriented strategic positioning
  • Finding the best strategy for companies, business divisions, operative areas
  • Structure and process management
  • Change management – skillful implementation of changes
  • IT and communications as driver of business success

Strategic Marketing

  • Company image, company brands
  • Reputation, brand strategy and optimal use of brand DNA


  • Forming a communication structure for your company
  • Instruments of internal communications
  • Communicating with the media, crisis communication
  • Actively utilizing communication opportunities
14.10.2019 - 18.10.2019, Berlin, Germany
CHF 5'400.- / EUR 4'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
14.10.2019 - 18.10.2019, Berlin, Germany
CHF 5'400.- / EUR 4'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
Additional Services
Seminar + Individual Coaching

Book an individual coaching session in addition to a seminar. [more...]

My Sparring Partner

Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company. [more...]

Learn & Perform

First you attend an open seminar. After completion, a St. Gallen management consultant visits you at your company to support implementing what your learned. [more...]

A Second Opinion

You need to make an important decision that will determine the course your company will take. To make sure you get it right, you need a second opinion. [more...]

Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support. [more...]

The Mental Option

Management top-performance requires mental preparation. Our "Human Tuning" service is an additional day of mental training for executives. [more...]

Company Teams

Two or more participants from a single company take part in the same seminar – and implement what they learned immediately upon return. [more...]

Bosses Promoting High-Potentials

When you promote men and women of your staff, it will help if you approve their participation in our junior program first. In a briefing, you tell us what exactly your employee needs to develop. We meet with the participant and give you feedback about this. We then give you a promotion proposal and the St. Gallen talent-promotion tool for implementing your own talent management. [more...]

Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you. [more...]


After learning the latest management insights at your seminar, you want to use them. You have ideas, maybe even a concept. Or you want to practice what you learned and your conduct as an executive. [more...]

Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration. [more...]

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company. [more...]

Certification of your Advanced Training

You can book an additional 4-day workshop for certifying your advance training. [more...]

Career Support

You are pursuing a specific management position. We'll help you in your career. [more...]

St. Gallen Tools

We develop management and leadership instruments that are tailor-made for use at your company. [more...]

St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to: [more...]