Fundamentals of Effective General Management

A seminar about the basics of strategic management for business divisions, business units operational departments, areas and staff. For divisional or departmental directors, junior management, professional employees and specialists from every department. 5 days.


As an ambitious young manager and junior staff, you'll be confronted by strategic questions sooner or later. To answer these, you will need comprehensive knowledge of the instruments and fundamentals of strategy theory.
This seminar teaches you modern methods of strategy analysis in ways that you can use every day. Our lecturers show you how to do strategic analysis, how to develop a strategy from this and bring it to decision-phase. In- sight into marketing strategy (implementation of a strategy in the marketplace) and finance strategy (using strategic positioning to achieve above-average profitability) are then added to your skill set.


  • Junior staff and younger executives who want to add well-structured, in-depth and usable knowledge about strategic management to their skill-set
  • Division and department heads who conduct strategic analysis and are expected to come up with strategic proposal
  • Line managers, specialists and heads of personnel and service departments, who provide important advance work for strategic projects and require in-depth knowledge of strategic management


Rules governing Strategic Management

  • Everything having to do with strategic management systems
  • Strategic analyses, where a strategy needs improvement
  • Correctly interpreting strategic changes
  • The art of coming up with the best strategies

Levels of Effectiveness and Strategic Navigation

  • Corporate policy, guidelines, business 
  • The strategic navigation system
  • Instruments and methods used in strategy 
analysis, for developing strategic options, for formulating a strategy and implementing a strategy

Structure and Content of good Strategies

  • Coming up with specific strategies for business units and Profit Centers
  • Assessing strategy concepts using modern strategy theory
  • Formulating strategies so they can be communicated and understood

Marketing and Business Development

  • Make up, structure and content of a marketing concept
  • Market analysis, customer analysis, and competitor analysis
  • Customer segmentation and positioning models

Market Success and Sales Processes

  • Strategically positioning for your company in its competitive environment
  • Programs for optimizing market success
  • Implementation at point-of-sale
  • Effective Controlling

Strategy and Profitability

  • Recognizing earning potential
  • Controlling drivers for financial success
02.09.2019 - 06.09.2019, München, Germany
CHF 4'400.- / EUR 3'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
04.11.2019 - 08.11.2019, Hamburg, Switzerland
CHF 4'400.- / EUR 3'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
02.09.2019 - 06.09.2019, München, Germany
CHF 4'400.- / EUR 3'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
04.11.2019 - 08.11.2019, Hamburg, Switzerland
CHF 4'400.- / EUR 3'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
Additional Services
Seminar + Individual Coaching

Book an individual coaching session in addition to a seminar. [more...]

My Sparring Partner

Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company. [more...]

Learn & Perform

First you attend an open seminar. After completion, a St. Gallen management consultant visits you at your company to support implementing what your learned. [more...]

A Second Opinion

You need to make an important decision that will determine the course your company will take. To make sure you get it right, you need a second opinion. [more...]

Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support. [more...]

The Mental Option

Management top-performance requires mental preparation. Our "Human Tuning" service is an additional day of mental training for executives. [more...]

Company Teams

Two or more participants from a single company take part in the same seminar – and implement what they learned immediately upon return. [more...]

Bosses Promoting High-Potentials

When you promote men and women of your staff, it will help if you approve their participation in our junior program first. In a briefing, you tell us what exactly your employee needs to develop. We meet with the participant and give you feedback about this. We then give you a promotion proposal and the St. Gallen talent-promotion tool for implementing your own talent management. [more...]

Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you. [more...]


After learning the latest management insights at your seminar, you want to use them. You have ideas, maybe even a concept. Or you want to practice what you learned and your conduct as an executive. [more...]

Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration. [more...]

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company. [more...]

Certification of your Advanced Training

You can book an additional 4-day workshop for certifying your advance training. [more...]

Career Support

You are pursuing a specific management position. We'll help you in your career. [more...]

St. Gallen Tools

We develop management and leadership instruments that are tailor-made for use at your company. [more...]

St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to: [more...]