Business Development & Sales Strategy

Management of new business and the changes necessary for a convincing sales and distribution concept, including new approaches to online and internet­ based sales.
3 + 4 days.

CONCEPT

In just 5 years, the products and services of a company and its business model can change drastically. Successful companies recognize transformation and spearhead change themselves. And with far-reaching consequences. Digitalization demands new business models. And sometimes a new sales and distribution strategy is also needed. Companies that want to meet their customer needs in a completely different way and are looking to realize innovative new business ideas to do it, will probably need to further develop or change their sales and distribution.

BENEFITS

With this program, you will learn the principles be­ hind successful management of new business and the changes necessary for a convincing sales and distribution concept, including new approaches to online and internet-based sales.

WHO SHOULD ATTEND

The participants should be

  • executives, management staff and specialists who 
want to align their company to future success and 
to achieve new growth
  • decision­ makers and management staff from fields 
of innovation, R & D, Marketing, sales and distribution; who want to develop new business and successfully implement it in the marketplace using a robust sales and professional distribution organization.

THEMATIC FOCUS


New Business for a Successful Future

  • Drivers of change
  • My own role in change

Developing and evaluating Business Ideas

  • How are new business ideas developed?
  • How are these evaluated, sorted out and chosen?


Drafting new Business Models

  • Turning a business idea into a business model
  • Examples and principles behind success

Innovation and Development Strategies

  • Formulating an innovation and development strategy
  • Developing, market preparation and market launch
  • The difficult phase of development

Sales Concepts and Distribution Strategies

  • Consequences of a new business model for a company’s sales concept
  • New, additional and at best competing sales channels
  • Adapting your distribution strategy
  • Developing sales and distribution in such a way so they give the company a competitive advantage

Focusing on Customer Benefits

  • Customer Value – an uncompromising orientation on customer benefits
  • Better performance – higher prices, the “premium” strategy

Market Success thanks to Customer Management

  • Sales and distribution as factors for company success
  • Better using customer potential
  • Winning non­customers
  • Managing and ensuring good customer relations
  • Active relations management – turning angry customers into fans
  • Lost customers – winning back lost customers
English
Part 1: 18.03.2019 - 20.03.2019, Oberursel, Germany
Part 2: 26.03.2019 - 29.03.2019, Oberursel, Germany
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 18.03.2019 - 20.03.2019, Oberursel, Germany
Part 2: 26.11.2019 - 29.11.2019, Berlin, Germany
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.09.2019 - 25.09.2019, Oberursel, Germany
Part 2: 26.11.2019 - 29.11.2019, Berlin, Germany
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
Register
English
Part 1: 18.03.2019 - 20.03.2019, Oberursel, Germany
Part 2: 26.03.2019 - 29.03.2019, Oberursel, Germany
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 18.03.2019 - 20.03.2019, Oberursel, Germany
Part 2: 26.11.2019 - 29.11.2019, Berlin, Germany
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
English
Part 1: 23.09.2019 - 25.09.2019, Oberursel, Germany
Part 2: 26.11.2019 - 29.11.2019, Berlin, Germany
CHF 7'600.- / EUR 6'900.- excl. VAT
Invoice on request in EUR, at current exchange rate
Additional Services
Seminar + Individual Coaching

Book an individual coaching session in addition to a seminar. [more...]

My Sparring Partner

Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company. [more...]

Learn & Perform

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A Second Opinion

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Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support. [more...]

The Mental Option

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Company Teams

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Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you. [more...]

Transfer

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Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration. [more...]

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company. [more...]

Certification of your Advanced Training

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Career Support

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St. Gallen Tools

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St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to: info@mab-edu.com. [more...]