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Seminar finder

Business Development & Sales Strategy

Management of new business and the changes necessary for a convincing sales and distribution concept, including new approaches to online and internet­ based sales.
3 + 3 days.


In just 5 years, the products and services of a company and its business model can change drastically. Successful companies recognize transformation and spearhead change themselves. And with far-reaching consequences. Digitalization demands new business models. And sometimes a new sales and distribution strategy is also needed. Companies that want to meet their customer needs in a completely different way and are looking to realize innovative new business ideas to do it, will probably need to further develop or change their sales and distribution.


With this program, you will learn the principles be­ hind successful management of new business and the changes necessary for a convincing sales and distribution concept, including new approaches to online and internet-based sales.


The participants should be

  • executives, management staff and specialists who 
want to align their company to future success and 
to achieve new growth 

  • decision­ makers and management staff from fields 
of innovation, R & D, Marketing, sales and distribution; who want to develop new business and successfully implement it in the marketplace using a robust sales and professional distribution organization. 


New Business for a Successful Future

  • Drivers of change

  • My own role in change

Developing and evaluating Business Ideas

  • How are new business ideas developed?

  • How are these evaluated, sorted out and chosen?

Drafting new Business Models

  • Turning a business idea into a business model
  • Examples and principles behind success

Innovation and Development Strategies 

  • Formulating an innovation and development strategy 

  • Developing, market preparation and market launch 

  • The difficult phase of development 

Sales Concepts and Distribution Strategies

  • Consequences of a new business model for a company’s sales concept
  • New, additional and at best competing sales channels
  • Adapting your distribution strategy

  • Developing sales and distribution in such a way so they give the company a competitive advantage

Focusing on Customer Benefits

  • Customer Value – an uncompromising orientation on customer benefits
  • Better performance – higher prices, the “premium” strategy

Market Success thanks to Customer Management

  • Sales and distribution as factors for company success
  • Better using customer potential

  • Winning non­customers

  • Managing and ensuring good customer relations
  • Active relations management – turning angry customers into fans

  • Lost customers – winning back lost customers


2. Session 2018

Number: N3628

Part 1: September 10 - 12, 2018
Berlin, Germany

Part 2: December 10 - 12, 2018
Berlin, Germany

CHF 6'900.- excl. VAT Invoice on request in EUR, at current exchange rate

Additional Services

Call us for a telephone consultation: +41 (0) 44 913 15 80

Seminar + Individual Coaching

Seminar + Individual Coaching

Book an individual coaching session in addition to a seminar.

My Sparring Partner

My Sparring Partner

Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company.

Learn & Perform

Learn & Perform

First you attend an open seminar. After completion, a St. Gallen management consultant visits you at your company to support implementing what your learned.

A Second Opinion

A Second Opinion

You need to make an important decision that will determine the course your company will take. To make sure you get it right, you need a second opinion.

Implementation Project

You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support.

The Mental Option

Management top-performance requires mental preparation. Our "Human Tuning" service is an additional day of mental training for executives.

Company Teams

Two or more participants from a single company take part in the same seminar – and implement what they learned immediately upon return.

Bosses Promoting High-Potentials

When you promote men and women of your staff, it will help if you approve their participation in our junior program first. In a briefing, you tell us what exactly your employee needs to develop. We meet with the participant and give you feedback about this. We then give you a promotion proposal and the St. Gallen talent-promotion tool for implementing your own talent management.

Small-Group Seminar

Small-Group Seminar

A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you.



After learning the latest management insights at your seminar, you want to use them. You have ideas, maybe even a concept. Or you want to practice what you learned and your conduct as an executive.

Bring your Customer

Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration.

Compressed Learning

Compressed Learning

Management knowledge compressed into a 1-day seminar, with content conceived especially for your company.

Certification of your Advanced Training

Certification of your Advanced Training

You can book an additional 4-day workshop for certifying your advance training.

Career Support

Career Support

You are pursuing a specific management position. We'll help you in your career.

St. Gallen Tools

St. Gallen Tools

We develop management and leadership instruments that are tailor-made for use at your company.

St. Gallen Inhouse

St. Gallen Inhouse

Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to:


Contact us

+41 (0) 44 913 15 80

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