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Seminar finder

Creating Profitable New Business

How to turn a business idea into profitable business. Learn how to develop a new business idea and manage the profitability and performance of the business.  4 + 4 days.


To turn a business idea into profitable business, you need investments. However, investing in new business is not without its risks:

  • There sources needed are underestimated
  • The risk of failure is assessed too low

With these problems and intangibles, you have to ask yourself “Should my company really invest in innovation?” As manager, you know there are hardly alternatives to this. A company that rests upon “old” business will be copied and lose its uniqueness. With interchangeability, then, profit margins begin to drop. Only by creating new business, with new and unique customer benefits, can you avoid a gradual erosion of profitability. Investing in new business, therefore, is a must. The question is “How to go about it?”


In part 1, you will create and develop new business ideas. In part 2, we will show you how to manage the profitability and return of a business and which programs are necessary to ensure or achieve healthy earning performance, despite high investment in something new.


  • Decision-makers in business development, innovation, start-ups and new business models
  • Specialists and managers who want to actively support the success of new business
  • Executives who apply for financial resources for new business or decide about proposals


Developing Ideas for New Business

  • The visionary approach. What will the world of tomorrow need?
  • The technology approach. What products and services in the marketplace allow new technologies?
  • The core-competency approach. How can we use our strengths for something new?
  • The opportunity approach. What opportunities do we need to better capitalize on?

Financial Objectives and Guidelines

  • Expected return on equity 

  • Sales potential and achievable turbo-growth 

  • When must new business make a profit? And 
the pay-back period? 

  • What resources will be made available?

What is Achievable in Developing New Business? 

  • Anything new is difficult, expensive and takes 
longer than you think 

  • What makes launching new business easy, 
what makes it difficult?

New Customer Benefits

  • New business must deliver much more customer benefits than existing business can

Market and Competitor Analyses

  • Invest where the market is attractive long-term and the competition will be inferior

Changes in Sales & Distribution

  • New business models change sales and distribution – with new decision-makers, new decision processes and new points-of-sale

Working out the Details of a Business Idea

  • The business strategy

  • The marketing strategy
  • The financial concept

  • The communication of the future
  • New sales channels

  • New ways to develop the market

How to be Successful in the Marketplace

  • Managing market success along the value­added chain
  • Success by managing customer lifetime value

  • Ensuring profit management
  • Ensuring profitability despite investing in the future

    Additional Services

    Call us for a telephone consultation: +41 (0) 44 913 15 80

    Seminar + Individual Coaching

    Seminar + Individual Coaching

    Book an individual coaching session in addition to a seminar.

    My Sparring Partner

    My Sparring Partner

    Book this 2-day workshop and profit from a deep-dive into company-specific content, with insights especially relevant to your work. For you and a max. of 4 other colleagues from your company.

    Learn & Perform

    Learn & Perform

    First you attend an open seminar. After completion, a St. Gallen management consultant visits you at your company to support implementing what your learned.

    A Second Opinion

    A Second Opinion

    You need to make an important decision that will determine the course your company will take. To make sure you get it right, you need a second opinion.

    Implementation Project

    You attend an open seminar, and those things you learned that are especially vital to your company are then implemented with this project, tailor-made for your company with external support.

    The Mental Option

    Management top-performance requires mental preparation. Our "Human Tuning" service is an additional day of mental training for executives.

    Company Teams

    Two or more participants from a single company take part in the same seminar – and implement what they learned immediately upon return.

    Bosses Promoting High-Potentials

    When you promote men and women of your staff, it will help if you approve their participation in our junior program first. In a briefing, you tell us what exactly your employee needs to develop. We meet with the participant and give you feedback about this. We then give you a promotion proposal and the St. Gallen talent-promotion tool for implementing your own talent management.

    Small-Group Seminar

    Small-Group Seminar

    A seminar with a max. of 6 participants. Small groups allow a deep-dive into subjects of special interest to you.



    After learning the latest management insights at your seminar, you want to use them. You have ideas, maybe even a concept. Or you want to practice what you learned and your conduct as an executive.

    Bring your Customer

    Bring your customers with you to a seminar. Here you'll be inspired for collaboration, joint development, open innovation. During off-time, you can work with your customer on ideas for future collaboration.

    Compressed Learning

    Compressed Learning

    Management knowledge compressed into a 1-day seminar, with content conceived especially for your company.

    Certification of your Advanced Training

    Certification of your Advanced Training

    You can book an additional 4-day workshop for certifying your advance training.

    Career Support

    Career Support

    You are pursuing a specific management position. We'll help you in your career.

    St. Gallen Tools

    St. Gallen Tools

    We develop management and leadership instruments that are tailor-made for use at your company.

    St. Gallen Inhouse

    St. Gallen Inhouse

    Seminars with company-specific content. If you have questions about this or need information, please call us at +41 (0) 44 913 1580 or write an email to:

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