or E-Mail: info@mab-edu.com
International Strategy Program
A deepdive into the best knowledge about strategic management. 5 + 4 days.
CONCEPT
With this 2-part program, we will turn you into a strategy expert. You will profit from insights from strategy consulting of over 200 DAX, Fortune 500 and many im portant mid-sized companies, and from our 30 years of experience in the effects of correct and incorrect strategies.
BENEFITS
After attending our strategy program, you will be able to:
- develop a cleanly-structured strategy project for your company and to lead it as internal project manager
- develop best strategies for your existing business, but also for new business models and fields of innovation
- turn corporate policy guidelines into strategies for your own area of responsibility
- critically examine strategies presented to you by colleagues, employees or external consultants with the appropriate depth of understanding, and to determine if these are feasible
- skillfully apply the instruments of change management in order to successfully manage strategy implementation
WHO SHOULD ATTEND
Participants should be management staff and specialists who want a deepdive into the best knowledge about strategic management. Knowledge about strategic management is part of the skill set of every manager who already holds a leading position or wants to assume one.
THEMATIC FOCUS
Strategy and General Management
- The overall perspective – the strategy system
- Philosophy and principles
- A strategy timeline
- Successfully leading a company today and in the future
- Leading employees to success
- Managing your own area ethically and with an entrepreneurial spirit
The Phase Model of Strategic Development
- How to optimally approach planning a revision of corporate strategy or partial strategy
- Practical examples
Optimizing your core Business
- What distinguishes your core business?
- What does your company live from?
- How to defend, expand further and change?
Normative Management
- Success has several dimensions
- Mission and vision
- A canon of values and a Code of Conduct
- Priority guidelines and setting objectives
The Business of the Future
- Understanding your customers and their needs
- Creating new markets with new technologies
- Bringing innovation projects to market maturity
- Launching new business in the marketplace
- Getting new business to blossom and grow
Innovation as Core Competency
- Having the will to be an innovation leader
- Having the power to invest in innovation
- Having the courage to endure initial losses
- Having the creativity to offer valuable new customer benefits
- The art of using the best researchers and developers
- Having a corporate culture in which something new can develop
- Having the flexibility to learn from mistakes and to grow from them
Business Development
- Searching for new kinds of business models
- Changing the principles and rules of your segment
- Achieving a leap in profitability and value through business development
- How to find your “blue ocean”
Structuring Business Areas and Business Units
- Business areas – how to structure them?
- The enormous consequences for the development of your company
- Simulation – where will we go, if we change our areas of business?
Corporate Strategy and the Overall Portfolio
- Designing the company of tomorrow
- The role of the individual company in the future
- Prioritizing, and internal competition for resources
Optimizing your Core Business
- What distinguishes your core business?
- What does your company live from?
- What needs to be defended, further expanded and changed?
Strategies for Non-Core Business
- Strategic options
- Assessment, choice, realization
Strategies for Market Success
- Market exploitation – offering more customer benefits
- Developing markets through innovation
- Creating new markets through business development
- Changing the segment
- Quantum leaps in technology
- Changing the competitive constellation
- Being innovative in processes and methods
The best Business Strategies
- The desired market positioning for the future
- Being precise – what do we want to achieve and how do we proceed?
- Being brief – a good business strategy fits onto a single page
Operational Strategies
- Operative areas and Service Centers also need a precise strategy
- Strategies for operational departments, Service Centers and staff
Being more Profitable than the Competition
- Knowing your own profitability structures
- Actively managing drivers of result-achievement
- Increasing the value of a company
Performance-Oriented Structures
- Establishing clear responsibilities for desired result-achievement
- Autonomy of action and self-organization
- Several small bosses and levels of centralized management
Developing excellent Processes
- Lean, fast, close to the customer, flexible
- Operational excellence as an objective
- IT and communication as drivers of the business
The right Management Staff
- Filling management positions with the right people
- Using instruments of Human Resource management
The Best kind of Leadership
- Using and fostering your own motivation
- Being proud of your own and team performance
- Leading, even when it’s inconvenient
- Leadership excellence
Strategic Controlling
- What is controlled?
- Is controlling being done correctly?
- Risk management
Implementation of Strategies
- Concepts must be implemented by people
- The majority of people are resistant to change
- Inspiring people to implement a strategy – how does this function?
- Effective change management
- Change management in practice
